Advertising in its truest sense has transformed tremendously over generations. From creation of the cut paste formula to digitally visualising an entire campaign, the time lapse weaving the intricacies used in the past to the spontaneity of the present, makes one wonder how delicate the art of creation has been and how convenient the world has become now just to put forward a simple idea.
From the creative wing, account planning, brand planning to even client servicing, this field demands creativity at every nook and corner. The objective that culminates the entire structure together is how everything is geared towards getting some response from the audience and how each brand story should blend in perfectly in the weaves of the creator's story. Those 30 seconds define the attention span in which one can make or break a brand. The art of manipulation also roots in the fact of how beautifully one can create a brand just to bring back the respect lost of an old gun as thought through by Neel French with XO Beer, to re emphasise the importance of print advertising in newspapers.
On a negative front this can be perceived as a poison gas scenario, as spoken vocally by George Lois, but that is where your inert creativity is tested, when you know you can turn the odds and change mass perceptions, be it via tad bit of manipulation.
From the creative wing, account planning, brand planning to even client servicing, this field demands creativity at every nook and corner. The objective that culminates the entire structure together is how everything is geared towards getting some response from the audience and how each brand story should blend in perfectly in the weaves of the creator's story. Those 30 seconds define the attention span in which one can make or break a brand. The art of manipulation also roots in the fact of how beautifully one can create a brand just to bring back the respect lost of an old gun as thought through by Neel French with XO Beer, to re emphasise the importance of print advertising in newspapers.
On a negative front this can be perceived as a poison gas scenario, as spoken vocally by George Lois, but that is where your inert creativity is tested, when you know you can turn the odds and change mass perceptions, be it via tad bit of manipulation.
