The blazing rays of the sun, jolted her awake from the limbo she constructed around herself. He was really gone. A reel of images flipped before her eyes, as she stirred a cup of coffee. The strange alienation in her thoughts felt more bitter than caffeine and the walls around her grew closer. Wrapping herself into a cocoon, she screamed at the top of her voice, “why him?” Clenching her fingers around his picture, she searched for a sign that would somehow bring him back. The melancholic cupboard lay still with the essence of his belonging, hanging in a frame of those perfectly lined clothes. As she picked out that little diary that resonated his name, she glided through the pages over and over again, only to lose herself into a trance. Lucidly questioning that in some twisted game of fate, would she ever find the chance to bid him adieu?
Wednesday 10 August 2016
Wednesday 29 June 2016
Decoding Advertising
Advertising in its truest sense has transformed tremendously over generations. From creation of the cut paste formula to digitally visualising an entire campaign, the time lapse weaving the intricacies used in the past to the spontaneity of the present, makes one wonder how delicate the art of creation has been and how convenient the world has become now just to put forward a simple idea.
From the creative wing, account planning, brand planning to even client servicing, this field demands creativity at every nook and corner. The objective that culminates the entire structure together is how everything is geared towards getting some response from the audience and how each brand story should blend in perfectly in the weaves of the creator's story. Those 30 seconds define the attention span in which one can make or break a brand. The art of manipulation also roots in the fact of how beautifully one can create a brand just to bring back the respect lost of an old gun as thought through by Neel French with XO Beer, to re emphasise the importance of print advertising in newspapers.
On a negative front this can be perceived as a poison gas scenario, as spoken vocally by George Lois, but that is where your inert creativity is tested, when you know you can turn the odds and change mass perceptions, be it via tad bit of manipulation.
From the creative wing, account planning, brand planning to even client servicing, this field demands creativity at every nook and corner. The objective that culminates the entire structure together is how everything is geared towards getting some response from the audience and how each brand story should blend in perfectly in the weaves of the creator's story. Those 30 seconds define the attention span in which one can make or break a brand. The art of manipulation also roots in the fact of how beautifully one can create a brand just to bring back the respect lost of an old gun as thought through by Neel French with XO Beer, to re emphasise the importance of print advertising in newspapers.
On a negative front this can be perceived as a poison gas scenario, as spoken vocally by George Lois, but that is where your inert creativity is tested, when you know you can turn the odds and change mass perceptions, be it via tad bit of manipulation.
MICAp of creativity!
Questions, as vivid and ambiguous as they may seem, demand imagination. What if I told you there was a place which answered those twisted thoughts only to nurture curiosity which actually kills the cat? A place which transforms reality from what is it to what it could be?
Metaphorically imaginative child's aspiration is what MICA oozes the idea of. Every rat you chase, is one dream you make. Here, there is no correct path or logical route to the destination, but a "keeda" which pushes you to ask yourself if not here, then where would you rather be?
Metaphorically imaginative child's aspiration is what MICA oozes the idea of. Every rat you chase, is one dream you make. Here, there is no correct path or logical route to the destination, but a "keeda" which pushes you to ask yourself if not here, then where would you rather be?
Friday 6 May 2016
Europe diaries I
As she set afoot the narrow stairs of the bold journey ahead of her, she smiled with a cup of her favourite "Javachip" cold coffee that she grabbed just in time (rather five minutes late!), finally breathing a sigh of relief..."it's really happening, girl!" She thought of the smug lady she encountered at the Starbucks stall, who apparently reached after her, yet was greeted well by her in name of a good international trip ahead, only to be smudged in the face with an *I'm Indian, yet I'll throw some weird mixed British accent at you, showing you outrightly how low I can steep for that one cup of coffee, devoid of any sweet response or expression whatsoever!* But oh, well Nandini, let it go...she thought to herself, as she beamed with excitement and took large steps towards the flight, consciously stepping foot away from her homeland to another continent altogether...the land of her dreams, all made possible with endless endeavours at a job that marred her physically and mentally, but brought her to the capability of going forward with the idea of a self funded dream like trip to EUROPE.
Lucky for Nandini, the flight was not entirely full, getting her the last minute option to switch to a window seat (who would ever ditch that?!), the idea of scrumptious meals, good wine and obviously a good choice of movie. Yes, she had been guilty as charged for still not watching an amazing movie like Lunchbox, so she finally did. The time seemed to have flown by in a jiffy, except for the part when the plane was flying over Black Sea (or maybe thats what every hydrophobic person rambles about). As the plane finally descended towards the destination, tears of joy and happiness filled her eyes. She gulped down the emotions in her enthusiasm, as a moment like this needed to be felt and preserved in her eyes, lest anyone else debar the beautiful memory. Within the thin clouds emerged the gleaming grandeur of Vienna's architecture, as she pinched herself, "This is it! I'm here. This dream is real!". Lost in the enigma, she didn't realise when the plane landed, because for her it was only the beginning... :)
Lucky for Nandini, the flight was not entirely full, getting her the last minute option to switch to a window seat (who would ever ditch that?!), the idea of scrumptious meals, good wine and obviously a good choice of movie. Yes, she had been guilty as charged for still not watching an amazing movie like Lunchbox, so she finally did. The time seemed to have flown by in a jiffy, except for the part when the plane was flying over Black Sea (or maybe thats what every hydrophobic person rambles about). As the plane finally descended towards the destination, tears of joy and happiness filled her eyes. She gulped down the emotions in her enthusiasm, as a moment like this needed to be felt and preserved in her eyes, lest anyone else debar the beautiful memory. Within the thin clouds emerged the gleaming grandeur of Vienna's architecture, as she pinched herself, "This is it! I'm here. This dream is real!". Lost in the enigma, she didn't realise when the plane landed, because for her it was only the beginning... :)
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